Introduction: The scientific and technological advances, at present, have changed  in the benefit of the health of a disease that at another time could have no solution, through medical procedures that allow the replacement of a diseased organ by a healthy one. In Bolivia, there are no promotional strategies that allow the socialization and dissemination of transplant medicine. The objective of this study is to assess the influence of promotional strategies to promote organ donation and transplantation
Materials and Methods: The present study is Analytical, quantitative, cross-sectional, statistical. The objective of this study is to assess the influence of promotion strategies on the insured population to promote the Donation and transplantation of organs at the Petroleum Obrajes Hospital.

Results: Among the results, there is a positive influence in favor of the Donation and transplantation of organs in the insured population, 93% considering it necessary to implement promotional strategies, 93% of the media having the greatest impact, 96% of the insured population did not have information about Organ Donation and Transplantation, finally 66% of the population agreed to donate their organs after death.
Discussion: More than half of the population agreeing to donate their organs despite the different socio-cultural stigmas and lack of education regarding this issue in Bolivia which within the population that would agree would be a therapeutic alternative to an endless number of chronic pathologies that make healing possible today thanks to this alternative, provided it is executed in a strategic and supportive manner.
Conclusion: There is a positive influence on the promotion of organ donation and transplantation in the insured population despite multiple factors of both lack of sociocultural education typical of the Bolivian population, which further encourages health personnel in promoting the dissemination, execution and implementation of Organ Donation and transplantation in Bolivia.